Vitamin C, is a powerhouse ingredient as it brightens, clears and evens out the skin’s tone and overall texture.
Neutralises free radicals.
We know you’ve heard the term free radical damage before, but what even are free radicals? Free radicals are the molecules that are known to damage healthy cells in our skin and body, um rude much? These molecules are a little cranky because they’re unstable due to a missing electron which is what causes them to start invading healthy cells and stealing stable electrons. And before you know it the damage is done, and you’re left fighting against the signs of premature ageing. Vitamin C has the ability to donate high-energy electrons that neutralise these free radicals - giving this ingredient a the ability to knock out free radicals!
Clinically proven to slow down signs of ageing - strong antioxidant
You’ve probably heard how Vitamin C is a powerful natural antioxidant and that’s what gives the vitamin its superhero qualities. But what do antioxidants have to do with ageing? As we age, collagen and elastin production begin to decline and despite all your best efforts *cough and a lil’ help from our favourite injectors cough* to wind back the clock it’s an inevitable fact of life. This reduction in production (we love a rhyming moment) is what eventually causes the skin to start sagging which results in those pesky fine lines and wrinkles. This is where Vitamin C comes has the power to stimulates collagen production as well as accelerates the skin’s natural wound healing response. We love a dual action hero!
So by adding Vitamin C into your skincare regimens you can offset that decline and slow down those signs of ageing, and who doesn’t want that?
Helps treat pigmentation & as well as UV sun damage.
I know I keep going on and on about antioxidants, but Vitamin C works by neutralising and removing oxidants from the skin quicker than you can say goji berry - making it a lifesaver for treating pigmentation and sun damaged skin. Did you know that most pigmentation occurs as a result of overexposure to the sun's damaging UV rays, as well as other factors such as ageing and hormonal change? And as much as we love being sun bums in Australia, too much exposure to UV can cause a bunch of nasties and I know you know, so I’ll save the slip, slop, slap lecture for another time. But when it comes to skin concerns, too much exposure to UV can over-stimulate tyrosinase; the enzyme responsible for synthesising melanin. Melanin produces pigmentation in the skin and too much tyrosinase can lead to hyperpigmentation - I know it can get a bit overwhelming but basically,
Kakadu Plum - The worlds richest source of Vitamin C
This is where Kakadu Plum comes in to save the day, as this hero ingredient actually disrupts and decreases this melanin synthesis, preventing the formation of hyperpigmentation and eliminating the formation of sun spots!